Till date we have heard about discounts at shopping malls and ecommerce sites but never in our weirdest dream we would have thought about a discount on our traffic challan.
But to our surprise Bangalore Traffic Police came up with the idea of 50% discount in challans issued again the vehicles of individuals. It was an unbelievable move by Bangalore Traffic Police, which reaped them with good dividends.
So, people just thronged on to the BTP website as well as Paytm to check their challan status and made instant payments too. The traffic volume on the site was so high that the site would slow at time. During this time people will opt Paytm to make the payment which forced paytm also to go slow.
This campaign was well marketed by Bangalore Traffic department, as everybody was talking about it. Even in my office we became a part of this campaign. A colleague of mine was checking his challan status which prompted me also to do it.
Then we informed others in our department about the same and guided them with the process to help pay the challan and avail the benefit. By doing so, our department became the part of responsible citizens group who abide by traffic norms.
The best part of this challan exercise was, people attained peace of mind and now they can drive their vehicles peacefully without being scared at the sight of traffic police but they should follow all traffic norm when on road.
Great initiative by Bangalore Traffic Police and
we will look forward to many such people
friendly initiatives in future too.
