An episode exclusively for family at Jhalak Dikhhla Jaa

Jhalak Dikhhla Jaa celebrity dance reality show “ journey of a non-dancer to a dancer” is the concept of the show and it has been doing wonders every year. This is their 9^th year but the episode aired on 10^th Sep’16 was class apart which I have not seen in any reality show so far (correct me if am wrong). Till date celebrity contestants would dance with their choreographers and their family members would sit in the audience and enjoy the show. They may come onstage for sometime but on 10^th Sep’16 these celebrities danced with their family members, a thing which they couldn’t have imagined in their thought, was brought to reality by Jhalak Dikhhla Jaa. A huge round of applauds to the team of Jhalak Dikhhla Jaa and colors channel

Contestants came with their wives, kids and parents. The energy with which they performed was worth watching. Family members of the contestants were apprehensive initially, when they came to know about it, but with no other option in hand, they plunged in support to their loved ones and took the challenge. While watching the show one thing was clear, that family members were enjoying sharing the stage with their dear ones, who were earlier spectators. Some family members out passed the performance of their celebrity contestant.  It was a moment for the celebrity contestants to show case their gratitude, love and caring towards their family members, Jhalak Dikhhla Jaa just became a medium for it.

Recognizing someone’s effort within the four walls of the house is good but when you do it in front of the world, value of recognition reaches new milestone. That’s what happened during the show. This episode was an emotional journey not only for the contestants but also for the judges, few performances left judges with tears in their eyes.

Performance by Arjun Bijlani and Surveen Chawla was made more beautiful since their complete family was on stage. Arjun had his wife and son in act whereas Surveen roped in both her parents, a tough task indeed. But the most challenging task in my opinion was of Nora, she had none from her family to be there with her on stage, all she had was memories and a video. All other contestants had someone from their family present on stage. Apart from dance, Nora had to deal with an emotional turmoil when she had seen other contestants with their family members. It’s not easy to deal with a situation like this but not only did she handle the situation but performed at par with other contestants. That’s the spirit of Jhalak Dikhhla Jaa.

More than anything else what I liked the most was Jhalak Dikhhla Jaa gave an opportunity for common man and woman to come on stage and perform. We all would have dreamt of performing on stage without the fear of criticism, this episode was for all such people and family members also, put their best step forward and performed within their caliber.

Few things done by individuals touches you within and makes you a part of it, this episode had the same impact on me when I was watching it.  Once again hats off Jhalak Dikhhla Jaa and colors channel for the unique thought.

Reliance’s strategic business thought keeps it ahead in business

Newspaper, digital media and social circuit is abuzz with Reliance’s new launch Jio, a revolution in Indian telecom industry. Such is the impact of Jio that its competitors in India are trying to come out with more customer oriented plans now. Everyday companies are coming with new plan, reason they fear losing their customer base, which has started to shrink already.

Just to refresh, Reliance had been into telecom for over a decade now.  When Nokia was introducing its handsets in India year ago, Reliance was offering mobile phone with connection as a very reasonable rate, which led to a revolution, where people from all walks of life were in possession of cell phone. Reliance was able to roll out good number of handset in market. To retain customer it launched lot of plans for reliance customers. For Nokia phones one needed to buy a sim from any service provider of their choice.

Even I have a reliance phone, it was bought by me couple of years ago do unlimited STD calls, with the condition being, other user should also be a reliance customer. The experience was awesome, had I tried the same in any other service provider would have been robbed. It was not that I didn’t try with other service provider but no was able to beat Reliance’s offer so didn’t had a choice. I know couple of people who still use reliance phone WHY? Because reliance to reliance calls, are unlimited at nominal charge.

Then came the era of smart phones, where people’s phone changing frequently was at peak. A person would not keep a phone for more than 6 months or so. Then some prominent players in the market came up with lucrative yet expensive mobile plans. After sales service of few of them were lethargic but they stayed in market with their deceptive ads. People suffered a lot. But with not much option in hand they decided to continue with their respective mobile service provider

 Reliance was still in business but had slowed a bit to come out with something revolutionary. It was studying all these behavioral changes in the customer pattern especially in term of usage like net pack, voice calling, SMS etc. The outcome of the study was “Jio” its meaning in hindi is “to live”. Must say their plan offering will is meant for people to live with joy in terms of mobile usage, without worrying much about the cost.

When someone slows down in the race, it doesn’t necessarily mean that he/she is out of race but it can have a different view as well. That they are planning something out of the box to make grand comeback, reliance’s new offering Jio is one such thought. The team which has worked on Jio has thought about one thing ie to benefit to its user in cost effective manner.

I feel that’s the reason WHY Reliance has been to retain its position in market for such long time without much difficulty.