“Why” factor in Marketing, solution to all marketing problems

Formulating marketing strategies is tough job for any marketer because there is no surety that marketing plan will work out in the very first go. Marketing depends upon trial and error because when we plan an action  few assumptions are taken into consideration, but when tested with reality changes are sure to happen. As  new few facts will come to into picture which may be crucial. Taking new things into consideration,  marketing plan is restructured and implemented keeping with current developments.

Marketing is a continuous factor which if done sincerely keeps the marketers busy day and night. If a marketing strategy has succeed or accepted well by the market, then marketers need to swing into action to know “Why this strategy was successful?”. An in-depth study of this, will enable marketers in formulating better strategy for future. Very rarely marketers go to this type of study as they are busy enjoying the success of their initiative.

When a marketing strategy fail, even then marketers need to know  “Why did the campaign fail?” This study will help them to identify their mistake, take corrective measures. Marketers want to know the reason why their campaign failed but are not able to do so because they have rolled out new campaign immediately which replaces the old one. Some time due to intense pressure marketers do borrow a idea from the campaign doing well but even then they fail.

If marketers keep pushing them on to the why factor, most of their problem could be solved. As this factor is applicable for both success as well as failure, which makes it a continuous process. As said marketing is a continuous process. “Why” factor makes it happen.

Don’t you feel the same?

Ordinary man beats Software Engineers by hacking Indian Passport website

Till date hackers were the one who were in news for hacking various websites for one reason or other. But yesterdays news about an ordinary man hacking Indian Passport website was a shock for most of us. Biggest surprise factor was that it went unnoticed for 4 months at stretch. This incident has raised questions about the credibility of India's websites and the way they are handled.

Luckily this guy didn't use the database India would have been in a difficult situation. Most IT companies in India and abroad had hired Software Engineers of Indian origin, due their intelligence and smartness.But seems like Indian software engineers are not able to safeguard their nations crucial websites. This incident is an example of it.

One question which pondered me after going through the news was "Isn't it a shame for Indian's globally?" Why aren't Indian brains willing to serve India, when they are ready to render their services globally? Such instances will have adverse effect on them and raise question about their ability to perform.

When a nations National websites is hacked by an ordinary man, one can just think about the security measured adopted the country in safeguarding the interest of its citizens. Specially in a country like India which is prone to terror attack any time. Who should be held responsible for it? Will this issue also subside like other incidents which rocked nation in past?

Whats you stand on this sensationalizing issue?