Does company's website affect sales?

If we call today's generation as tech oriented it won't be wrong due to the addiction they have towards internet. All our quires are just a mouse click away, thanks to google.com, world's best search engine. Accessibility to internet is very handy these days, people prefer to use it to save time and take accurate decisions.

Most companies today have a website of their to let their prospective customer have a rough idea about their product and services, it is binding to all industries ranging from IT, Education, Hotels, Retail outlets to name a few. Once a website is created some companies doesn't do much change in it, content on websites are not updated at regular interval about firms development and achievement in past.

People are more inclined towards those things which are presented well to them, "well presented is half sold". Even after knowing this fact firms are not willing to invest money on their websites by taking help from online marketing professionals. But they don't mind if they are get business from their website but won't do anything to enhance it, to increase its reach.

Those firms who are investing money to modify their website at periodic interval are able to be more close to their prospective clients, customers etc. Reason for it that an individual can come to know about their the firm and its operation from the websites and can compare the same with others. A firm which is transparent and presentable on its website is more likely to cling deals than others.

In today's busy world nobody has time to visit places one on one, to collect information about things they are looking for, they get a list from Internet, note down contact details, call them to clarify the doubt, shortlist few, make person visit to the most promising one and get what they want.

I think its high time that firms realize the importance of their official website and start working on it religiously before its too late. If a firm doesn't want to invest anything on its website since inception its better to pull it down than hampering ones goodwill. Don't forget "goodwill once lost can't be retained back soon". It takes ages to build goodwill but seconds to destroy it. So be wise and act accordingly.

Being an online marketing professional it hurts me when I see some website who have developed it just for the sake of developing it, ignoring about the disaster it can bring to them in future. We can't fool today's generation, so better we upgrade ourselves to their expectation and standards.